Monday, November 29, 2010

Your Twitter Brand Tracking Tool - Tap11

With fast paced social media space one really needs all the help there is to harness the social media potential. Using the right management tools makes your job easier and more fun.

Tap11 is anvanced browser based Twitter client and management dashboard with usefull analytics tools. Tap11 features will help you to manage your online precense, monitor your brand online visibility, and support you to organize effective Twitter handling.

Using Tap11 is easy once you get familiar with the basic three pane UI structure:

LEFT - Feature Menu listing the core dashboard and stats functionality
TOP - Status Updates functionality 
RIGHT - Content UI pane with multi column drag / drop support

Starting with Tap11 is quite easy. Using settings dialog you can add your social media accounts, general alerts settings, and additional manager accounts. Tap11 supports updates to core set of several social media networks like:
Status updates are easy to do and work fast as expected from quality tool. Tap11 supports also the needed multi account functionality and status update helpers like:
  • - URL shrinking
  • - Twitter list support
  • - Scheduled Tweets support
  • - multi manager accounts for team use 
Buzz Monitoring for Twitter with configurable buzzword alerts is nice feature for brand owner. You can set up all your key brand terms to be followed and then track how the brand online visibility changes ower time. 

For dashboard statistics Tap11 provides you account and Tweet level statistics features. Supported trend graphs are:
  • - Followers trend
  • - Listed trend
  • - Mentioned trend
  • - Retweets trend
  • - media views trend
  • - Retweets trend
  • - Replies trend
  • - Link usage trends

For all Apple iPhone, iPod, and iPad users Tap11 also provides a cool iOS App that makes it possible to analyse your Twitter space on the move.

If you need a full function Twitter brand tracking solution, with this kind of a nice set of tools the Tap11 is one to think about. You can start to evaluate Tap11 with free 30-day trial by requesting a trial from Tab11 website. 


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